Sunday, September 11, 2011

The Language of Persuasion

We encounter the language of persuasion around us every day, from advertisements to politician's speeches. The language of persuasion appeals to our emotions, unlike the language of argument, which appeals to our logic and reason.
One of the most powerful, modern orators (public speaker) is the American President, Barack Obama. Below I have posted the video of Barack Obama's Dublin Speech. There is also a link to the full text of the speech here. Obama uses a variety of persuasive technqiues, including humour, triadic pattern (list of three) and repetition, to name but a few. Check out the video below and see how many persuasive langauge techniques you can identify!